Catalog

Last year mass media have announced that Russia has fallen into crises. Thoughts of all people, and, of course, of every businessmen were up to several questions: what to expect and what to do? And a rhetorical one: who is in charge?

The only word for the atmosphere that prevailed in those days- panic. Frankly, I was a part of it too, but, to be honest, for a very short time.

In Chinese, wisely, the word «crises» consists of two hieroglyphs: «danger» and «opportune moment». The one, who thinks not only about its first meaning, wins more often in harsh days.

Building up a strategy for this year, the most of our competitors decided to switch to a cheaper segment, holding up to thoughts like: «…in times like this, people don’t have money…». Well, there is a logic in that, apart from a very important «BUT»! Fireworks, or, actually, emotions, are bought for a significant event and, anyway, people are paying a lot. Working for years in this business, as yet I haven’t met a person, who came into the shop and asked for something like «just for it to shoot».

At home we love to treat the guests, while in business we are bound to earn, set up the goals and reach them. Everyone knows that it is impossible to create something worthy, if the only goal is to make it cheaper-the better. And I am sorry for those, who took this goal as the main one.